How to Write SEO Friendly Blog Posts – My Step by Step Process

How to write SEO friendly blog post: Writing optimized weblog posts for each search engines and customers is a skill. And like any different skill, it can be elevated by way of practice. Despite what many human beings think, it’s now not a elaborate process. There are some easy steps to comply with to make sure that the entirety you put up on your internet site or weblog is search engine optimization friendly.

       How To Write SEO Friendly Blog Post

Things like the title of the post, the shape of a blog, textual content formatting, headings, and paragraphs are convenient to restoration and but play a fundamental function in rankings.

 

In this publish you’ll study about the 10 Step Process I comply with to search engine optimization optimize all my weblog posts.

 

Before getting into the details, it is essential to make clear two matters that a lot of humans locate confusing.

 

First, an website positioning pleasant weblog put up is additionally a easy weblog post

 

Many humans trust that if a weblog publish is optimized for search engines, it is someway much less pleasant for the users. This is no longer true.

SEO Training

The actual that means of website positioning is to submit content material that each search engines and customers can understand.

 

If each of these stipulations are now not met, then you have constrained probabilities of reaching excessive rankings, and your readers are extra probably to ‘ignore’ your post.

 

If, on the different hand, you control to meet each criteria, then your weblog posts will rank greater on Google, and customers will spend greater time analyzing and enticing with your content material (adding comments, sharing to social media, or converting).

 

Second, a publish that is web optimization optimized does no longer always have remarkable content

 

This may additionally sound like a contradicting statement, however it’s not. Let me explain.

 

The fine of the content material is one of the most vital elements when evaluating a weblog post, however it’s now not the solely one.

 

A well-optimized weblog put up with incredible first-class content material has greater possibilities of rating higher in search whilst a well-optimized weblog submit with no longer so true content material has confined probabilities of accomplishing excessive Google rankings.

 

In different words, you shouldn’t anticipate a weblog submit to rank excessive simply due to the fact you observed the steps to make it SEO-friendly.

 

It’s the mixture of right content material and properly search engine optimisation (including Off-Page SEO) that will push a blog put up to the first pages of Google.

 

So, now that you have a higher perception of what is an optimized weblog put up and what is not, let’s see how to make sure (before you hit the submit button), that your weblog will be search engine optimisation friendly.

 

10 Tips for Writing search engine marketing Friendly Blog Posts

1. Think earlier than you begin writing

2. Create the shape of the weblog post

3. Craft the title and URL

4. Use headings correctly

5. Keep your paragraphs short

6. Add hyperlinks when it makes sense

7. Do make use of key phrases (but now not key-word stuffing)

8. Optimize the size of your weblog post

9. Optimize your meta description

10. Optimize your photos and different media elements

 

1. Think earlier than you begin writing

Any time you spend in the starting questioning about what to write in your weblog post, it’s time that you will shop later in the process.

 

This is what I do:

On a day by day basis, I study a quantity of articles associated to website positioning and advertising and marketing from a range of digital advertising and marketing blogs.

 

When I locate a title or theme that is fascinating and a candidate for one of my future blogs, I replica the URL and title to my notes.

 

At the establishing of every month, I create my publishing schedule. Among different sources, I additionally appear into my notes and evaluate all saved articles.

 

After I figure out which subjects to cover, I set a publishing date for every subject in a Google calendar.

 

When it’s time certainly to write the post, I take the theme and do a extra unique evaluation (including key-word research) to reply these questions:

 

What particular subjects to cowl in the weblog post?

What is the purpose of the put up (to get higher rankings for a keyword, to get extra subscribers, to promote my website positioning Courses, etc.)

How will the new put up advantage my readers?

Answering these questions in boost makes it less difficult to pass on to the subsequent steps.

 

2. Create the shape of the weblog post

The subsequent step is to write down the shape of your weblog post. By structure, I imply to outline the one of a kind components of the post.

 

Splitting a weblog submit into a range of components can make writing easier. It’s quicker and greater environment friendly to write 200 phrases to cowl a precise phase of the post, as a substitute than attempting to write large sections.

 

HINT: This is especially beneficial when you don’t have the time to end the publish in one sitting. Once you have the shape ready, you can work on the exceptional components independently of every different besides wanting a lot of time to re-generate your center of attention and arrange your thoughts.

For example, earlier than writing the weblog put up you are studying now, I created the shape which seemed like this:

 

seo pleasant weblog structure

Example of a weblog structure

In general, a weblog put up must have an introduction, primary part, and conclusion (similar to writing an essay).

 

The fundamental part can then be damaged down into a quantity of parts. Look at the shape of this publish once more and scroll up and down the web page to see the quit result.

 

Notice how I divided the foremost part of the publish (10 Tips for Writing web optimization Friendly Blog Post) into exclusive parts.

3. Craft the title and URL

seo recommendations for weblog publish titles

SEO Guidelines for Blog Post Titles and URLs

The subsequent step is to figure out about the title of your weblog put up and the URL.

 

I be aware of that some bloggers pick to do this step first and then create the weblog structure, however I discovered that it’s less complicated to come up with the title as soon as you have a properly notion of what the submit will cover.

 

If you experience that you want to work on the title first and then the weblog structure, then, by using all means, comply with what is extra environment friendly for your case.

 

Writing a proper and fascinating title is a very necessary step for search engine optimisation functions and user-friendliness.

 

An optimized title is vital for website positioning due to the fact it offers Search Engines a large trace on what the web page is about.

A excellent title must have the following characteristics:

 

It has a personality size between 55-60 so that it is proven barring breaks in the SERPS.

It consists of your goal key-word (but no longer keyword-stuffed)

It precisely describes the content material of the weblog post

It is fascinating to make customers click on your entry when displayed in the search engine effects pages.

Take for instance the title of this put up “How to Write search engine optimisation Friendly Blog Posts – My Step with the aid of Step Process”.

 

My goal key-word used to be “SEO pleasant weblog posts” and as an alternative of simply growing a title with that key-word alone, I introduced the ‘How to’ and the ‘My step through step process”, to make it clear to each search engines and customers of what to count on in the content.

 

There is a list of strength words, verified through lookup that makes titles extra fascinating and clickable.

 

power phrases to web optimization your weblog titles

Power phrases to use in your Blog Titles

Other pleasant examples of optimized titles are proven in the screenshots below:

 

seo optimized titles

SEO Optimized Titles

When it comes to the URL, the guidelines are simple:

 

Use “-“ to separate the phrases that make up a URL. If this is no longer the case for your blog and you are on WordPress, you want to trade your permalink structure.

Consider making your URLs shorter with the aid of getting rid of needless phrases – Usually what takes place is that the URL is auto-generated by way of your CMS primarily based on the title. What you can do (before publishing a weblog publish the first time) is to manually exchange the permalink (URL) and get rid of some of the words.

For example, the default URL for this weblog publish was once /how-to-write-SEO-friendly-blog-posts –my-step-by-step-process/ however I have optimized it by means of altering it to /seo-friendly-blog-posts/.

 

There are some research to verify this however as cited many instances through Google, your URL layout on my own is now not a large rating factor.

 

Important: If you desire to exchange your URL after a put up is published, you want to add 301 redirects to maintain your rankings.

 

Resources to research more

 

SEO Best Practices – Rules to observe to website positioning optimize your weblog posts.

SEO Friendly URLs – How to create URLs that are search engine friendly.

4. Use headings correctly

A well-optimized weblog submit follows these guidelines when it comes to headings:

 

There is solely one h1 tag on the web page – Which is generally the identical as the

 

 

What's important is to have only one h1 label and that heading to include your target keywords.

 

Use headlines in a hierarchical mode The title of the post is the h1 label and also the main sections should have an h2 and the subsections an h3.

 

So, the order of the markers should be H1-> H2-> H3.

 

When you produce a good blog structure, also it’s easy to get the headlines right. Take a look at the screenshot below which shows how I used headlines for this blog post.

 

seo optimized headlines

SEO Optimized headlines

The reason that you should have your content organized in this structural way is simple It helps search machine spiders during the crawling process and makes the blog post easier to read( and checkup) for druggies.

 

coffers to learn further

 

H1 Label – Everything you need to know about H1 markers and headlines.

runner title Vs H1 Label – Different between a title and an H1 Label for SEO.

5. Keep your paragraphs short

Do n’t just throw large paragraphs on a runner and hit the publish button.

 

There's a good possibility that the maturity of your compendiums are on mobile so make it easy for them to read the content.

 

Use small paragraphs( 2- 3 rulings long) and take advantage of the colorful formatting options i.e. bold, italic, accentuate to make the textbook less boring.

 

6. Add links when it makes sense

Whenever you write a new piece, try to ‘ associate it ’ with formerly published blog posts on your blog, by adding internal links.

 

Internal linking is a veritably effective and easy to follow SEO fashion that has a number of benefits

 

It helps search machines discover new runners on your website – when crawling a runner, hunt machine spiders will follow any link( that does n’t have the nofollow trait) and add it to their indicator( if it doesn't live).

It’s another way to give hunt machines a big hint on what a runner is about – for illustration, when I add a link like this SEO Tutorial, I ’m telling the straggler what the linking runner has to do with SEO tutorials.

It’s a great way to give druggies an option to click a link and read further about a content.

It’s one of the ways you can use to reduce the brio rate and keep druggies on your website for further time.

Take a near look at this post and notice how I added links to other posts.

 

Do n’t be hysterical to use keywords in the anchor textbook, there's no penalty for doing so.

 

Google is doing it in their blogs and so does Wikipedia( see screenshot below).

 

wikipedia use of internal links

Internal Links

7. Do make use of keywords( but not keyword filling)

Having your target keywords( and variations) in your blog posts won't get you into trouble, in fact, it's recommended to do so.

 

As I mentioned at the morning of this post, what isn't recommended is keyword filling.

 

In other words, do n’t add keywords in the textbook for the sake of doing so but do it only when it’s natural to read.

 

Where should you add keywords? I get this question a lot and the answer is simple

 

In the title of the post

In the main headlines of your post

Within the environment of the post

In the ‘ conclusion ’

Then's a hint for you

 

To avoid keyword filling and repeating the same keyword over and over again, go to the Google Keyword Tool or SEMRUSH and search for your main keyword.

 

These tools will give you a list of keywords that are nearly related to your main keyword. Make sure that you mention some of those keywords in your blog post.

 

SEM Rush Keyword Tool

SEM Rush Keyword Tool

8. Optimize the length of your blog post

Studies have shown that longer posts perform better in hunt and they tend to admit further likes and mentions on social media.

 

While this is true, it doesn't mean that shorter posts won't rank well. What's more important is the quality of the content and not the volume.

 

You should understand that when writing a blog post for a particular content, you're in substance contending with hundreds of other posts that are formerly published about the same content.

 

Your thing is to make your blog posts more so that when promoted rightly, it'll attract the attention of druggies and conceivably natural links so that ultimately they can overshadow the being posts.

 

When Google is assessing the ranking of a runner, it doesn't take into account the number of words, but the number of links pointing to that runner.

 

Promoting an in- depth post that covers both sides of a story, with nice images, references to studies and useful information is much more likely to get links compared to a post that's short and not so intriguing.

 

The stylish way to find out how long to make your blog posts is to open Google, hunt for your target keywords, and examine the results.

 

Open all ten entries that appear on the first runner and take note of the number of words and types of content they give.

 

Aim to publish a piece that's better in all aspects( word length, formatting, quality of information).

 

Hit the publish button and also use all available white chapeau styles to drive business to your blog.

 

Do n’t anticipate to get results incontinently, it takes time to rank in Google so do n’t just sit there staying for a phenomenon to be but start working on your coming blog.

 

9. Optimize your meta description

In point 3 over, I've talked about optimizing the title and URL of a post; it's inversely important to optimize your meta description length.

The description label is a summary of the post in lower than 200 characters. Google may choose to show your description in the results so it has to be instructional and intriguing to encourage druggies to click your link and visit your blog.

 

Then are a many exemplifications of optimized descriptions

 

optimized meta descriptions

Optimized Meta Descriptions

10. Optimize your images and other media rudiments

Images, graphs, infographics, vids, statistics, and other media rudiments, make a blog post more intriguing to read and enhance the quality of the content.

 

Although Google has made it clear that they can not yet understand the environment of an image or videotape( while crawling a runner), yet numerous webmasters fail to follow the rules of making their images SEO optimized.

 

All it takes is to use meaningful train names and a mortal-friendly ALT textbook.

 

Image SEO Alt Text Example

Image SEO Alt Text Example

For illustration, if you're publishing an image that shows the SEO statistics for 2020 do n’t name the image asimg001.jpg but brand it to commodity more meaningful i.e.seo-statistics-2021.jpg.

 

For the ALT textbook, do n’t leave it blank but write a many words that describe the image i.e. SEO Statistics 2020.

 

Hint The ALT Text of an image is another occasion to use affiliated keywords in your blog post.
perk Tip Keep your content up- to- date
A lot of people are asking in colorful forums “ How frequently should I modernize my blog? ” and “ Is content newness a ranking factor? ”, and I can understand the reason.
 

It would be great if someone told you that you do n’t have to modernize your blog regularly, that would make effects a lot easier for all of us but unfortunately, that’s not the case.

 

You need to have fresh content on your blog for a number of reasons.

 

It'll increase the number of runners you have in the Google indicator. This makes your website and sphere stronger.

It’s another incitement for druggies to come back to your blog.

It’s a great ‘ reason ’ to get in touch with your subscribers.

It’s one of the ways to stay in synch or bypass your challengers.

It'll help you ameliorate your jotting chops

It can induce further runner views

google guidelines on fresh content

Google Guidelines on Fresh Content

Conclusion

The takeaway assignment from this blog post is the following

 Before starting a new post, spend some time doing your exploration and have clear in your mind what to write about and what you want to achieve.

 

Follow the guidelines explained above to write SEO-friendly blog posts and if you have being blog posts that aren't optimized, allocate some time to go back and make the necessary changes.

 

Come up with a publishing schedule that you can follow and stick to it for a long time.